OURTEAM

Founded in 2015, we are a team of behavioural economists, psychologists and
cognitive scientists with a passion and skill for behaviour change

Jez Groom

Chief Choice Architect

Ziba Goddard

Head of Core Consulting & Board Member

Erskine Stewart

Head of Commercial and Marketing

Raphy March

Head of Behavioural Design

Pippa Pennycook

Senior Behavioural Designer

April Vellacott

Marketing Manager

Ella Morrison

Behavioural Designer

Kaine Wright

Experimental Designer

Our
ASSOCIATES

Andy Patterson

Associate

Emma Woodley

Associate

John Owen

Associate

Rickard Nyman

Associate

Our
BOARD

Steve Kershaw

Chairman

Paul Ormerod

Chief Economist

Simon Gulliford

Board Member