Will Saunders

Chief Operating Officer (Board Member)

Will has over 30 years of experience in creative and media communications agencies, working across a range of strategic disciplines. In 2006 (along with Jez Groom), Will co-founded the communications planning agency EGS, developing comms strategies for brands such as Aviva, Standard Life, Bauer, Pets at Home and PayPal.

After the sale of EGS to the Engine Group, he joined krow communications in 2012 as Head of Business Planning and Managing Partner. Alongside his agency management responsibilities, Will's role was to ensure that client’s commercial objectives were embedded into the agency’s strategic creative thinking and executional output. He joined Cowry as MD in July 2019.


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