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As behavioural scientists, we know that claimed behaviour doesn't always translate to actual behaviour. For this reason, we use a blend of research techniques that delve into the subconscious to uncover implicit emotions.
Are cashless payments making it easier or harder to feel in control of our finances? In this study, see how mental metaphors and implicit response testing elicit how customers really feel about Apple Pay.
Would you like to learn more about applying behavioural science in your business?
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