Our blend of innovative research methodologies unlock explicit and implicit insights.


The deepest insights, that traditional qualitative research methods cannot reach. 

As behavioural scientists, we know that claimed behaviour doesn't always translate to actual behaviour. For this reason, we use a blend of research techniques that delve into the subconscious to uncover implicit emotions.

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  • Implicit response tests
  • Mental metaphor interviews
  • Cognitive interviews


  • Facial expression analysis
  • Eye-tracking
  • Galvanic skin response


  • Electroencephalogram
  • fMRI scanning

We've been digging deeper for these clients

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Financial Control

The behavioural research challenge

Are cashless payments making it easier or harder to feel in control of our finances? In this study, see how mental metaphors and implicit response testing elicit how customers really feel about Apple Pay.


How can we help you?

Would you like to learn more about applying behavioural science in your business?

Give us a call or leave us your details to start a conversation: