- Our approach
- About us
As an expert team of psychologists, economists and data scientists fascinated by business, we understand what makes customers, colleagues and companies tick.
Working with some of the world's leading companies, we apply the latest research in Behavioural Science, Psychology and Nudge Theory to help you become experts in the choreography of your Customer and Employee Experience.
We are the Science behind Exceptional Experiences
Cowry’s insights and recommendations have dramatically improved how we personalise engagement which has led to great customer and company outcomes
— Alasdair Rhind, Aegon (Head of Workplace & Customer Propositions)
Working with Cowry has allowed us to re-think about how customers engage with our products, with a fresh perspective. Using Cowry’s recommendations we have quickly implemented small changes to how we market Sky products that have produced tangible results.
— James Cunningham, Sky (Propositions Controller)
We worked with Cowry Consulting to apply some behavioural economics principles to our core menu design and ensure we were nudging our guests to the dishes we knew they’d love. Not only were they a pleasure to work with and made what could have been a fairly theoretical subject grounded and fun, we were able to see a considerable commercial effect through the trials we ran and the rollout has been lauded within the business.
— Ross Farquhar, Wagamama (Chief Marketing Officer)