The science
behind exceptional

An award-winning, global behavioural science consultancy, on a mission to make businesses as human as humanly possible.


Check symbol Founded in 2015, industry accredited by

Check symbol Based in London and part of the Global Diversifi Applied BeSci Network.

We work with the world's leading brands and our Check symbolprofessionally qualified team of psychologists, economists, researchers and data scientists are experts in the                        application of behavioural science in business.

We understand what makes customers, colleagues and companies tick. We apply the latest research in Behavioural Science, Psychology and Nudge Theory to help you become experts in the choreography of your Customer and Employee Experience. 

We are the Science behind Exceptional Experiences


Our services


Discover the deepest subconscious insights in the brain using innovative behavioural research techniques.



Where your customer experience has rough edges, we use behavioural science to reduce friction and create fluent experiences


The Cowry Academy uses bespoke training courses to make the world of Behavioural Science accessible to everyone


With a shared understanding of Behavioural Science & Design, we can co-create new experiences that help grow the value of the business

Cowry is one of the world's leading behavioural science consultancies, working with FTSE and Fortune 500 companies. Our work solves behavioural problems across a variety of touchpoints including digital UX journeys, business comms, contact centres and physical spaces.

Play now to see how we apply behavioural science to transform customer and employee experiences.


Cowry’s insights and recommendations have dramatically improved how we personalise engagement which has led to great customer and company outcomes

— Alasdair Rhind, Aegon (Head of Workplace & Customer Propositions)

Working with Cowry has allowed us to re-think about how customers engage with our products, with a fresh perspective. Using Cowry’s recommendations we have quickly implemented small changes to how we market Sky products that have produced tangible results.

— James Cunningham, Sky (Propositions Controller)

We worked with Cowry Consulting to apply some behavioural economics principles to our core menu design and ensure we were nudging our guests to the dishes we knew they’d love. Not only were they a pleasure to work with and made what could have been a fairly theoretical subject grounded and fun, we were able to see a considerable commercial effect through the trials we ran and the rollout has been lauded within the business.

— Ross Farquhar, Wagamama (Chief Marketing Officer)

WInner 2021 CCA Global Innovation in Customer Service Award
WINNER 2020 British Quality Foundation Customer Experience
WINNER 2020 Financial Services Forum Award
WINNER 2019 Health, Safety & Wellbeing Initiative Of The Year
WINNER 2019 International Safety Award
WINNER 2017 Most Effective Customer Experience

How can we help you?

Would you like to learn more about how to start applying behavioural science in your business?

Give us a call or leave us your details to start a conversation.

Our clients

Standard Life logo white
Mitchells & Butlers logo white-3
Morgan Sindall logo white-4
Wagamama logo
boden logo white
proper logo white copy
legal & general logo white
Phoenix Group logo white