- Our approach
- About us
Founded in 2015, industry accredited by GAABS.org.
Based in London and part of the Global Diversifi Applied BeSci Network.
We work with the worlds leading brands and our professionally qualified team of psychologists, economists, researchers and data scientists are experts in the application of behavioural science in business.
We understand what makes customers, colleagues and companies tick. We apply the latest research in Behavioural Science, Psychology and Nudge Theory to help you become experts in the choreography of your Customer and Employee Experience.
We are the Science behind Exceptional Experiences
We work within the private sector to make business growth simple and fast.
We can help you to attract, keep and grow customers at a lower unit cost.
Understanding the irrational forces that shape consumer behaviour will unlock key customer insights for brands, having a significant impact on the bottom line.
We use behavioural science to simplify customer journeys, bringing a pragmatic and human touch to a complex sector.
At the heart of most insurance behaviours are decisions about risk and probability. Behavioural science can explain the behaviours that underpin these seemingly irrational choices.
Cowry is one of the world's leading behavioural science consultancies, working with FTSE and Fortune 500 companies. Our work solves behavioural problems across a variety of touchpoints including digital UX journeys, business comms, contact centres and physical spaces.
Play now to see how we apply behavioural science to transform customer and employee experiences.
"Cowry’s insights and recommendations have dramatically improved how we personalise engagement, which has led to great customer and company outcomes."
— Alasdair Rhind, Head of Workplace & Customer Propositions, Aegon
"Working with Cowry has allowed us to re-think, with a fresh perspective, how customers engage with our products. Using Cowry’s recommendations, we've quickly implemented small changes to how we market Sky products that have produced tangible results"
— James Cunningham, Propositions Controller, Sky
"We worked with Cowry Consulting to apply some behavioural economics principles to our core menu design, ensuring we were nudging our guests to the dishes we knew they’d love. Not only were they a pleasure to work with and made what could have been a fairly theoretical subject grounded and fun, we were able to see a considerable commercial effect through the trials we ran and the rollout has been lauded within the business"
— Ross Farquhar, Chief Marketing Officer, Wagamama
Would you like to learn more about applying behavioural science in your business?
Give us a call or leave us your details to start a conversation.