The science
behind exceptional
experiences

An award-winning, behavioural science consultancy, on a mission to make businesses as human as humanly possible.

As an expert team of psychologists, economists and data scientists fascinated by business, we understand what makes customers, colleagues and companies tick. 

Working with some of the world's leading companies, we apply the latest research in Behavioural Science, Psychology and Nudge Theory to help you become experts in the choreography of your Customer and Employee Experience. 

We are the Science behind Exceptional Experiences

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Our services

Fix

Where your customer experience has rough edges, we use behavioural science to reduce friction and create fluent experiences

Teach

The Cowry Academy uses bespoke training courses to make the world of Behavioural Science accessible to everyone

Build

With a shared understanding of Behavioural Science & Design, we can co-create new experiences that help grow the value of the business

Cowry’s insights and recommendations have dramatically improved how we personalise engagement which has led to great customer and company outcomes

— Alasdair Rhind, Aegon (Head of Workplace & Customer Propositions)

Working with Cowry has allowed us to re-think about how customers engage with our products, with a fresh perspective. Using Cowry’s recommendations we have quickly implemented small changes to how we market Sky products that have produced tangible results.

— James Cunningham, Sky (Propositions Controller)

We worked with Cowry Consulting to apply some behavioural economics principles to our core menu design and ensure we were nudging our guests to the dishes we knew they’d love. Not only were they a pleasure to work with and made what could have been a fairly theoretical subject grounded and fun, we were able to see a considerable commercial effect through the trials we ran and the rollout has been lauded within the business.

— Ross Farquhar, Wagamama (Chief Marketing Officer)

WINNER 2019 Health, Safety & Wellbeing Initiative Of The Year
WINNER 2019 International Safety Award
WINNER 2017 Most Effective Customer Experience

How can we help you?

Would you like to learn more about how to start applying behavioural science in your business?

Give us a call or leave us your details to start a conversation.

Our clients

HSBC
Aegon
Sky
Standard Life logo white
Tesco
Fidelity
Quilter
coop
SSE
Mitchells & Butlers logo white-3
Morgan Sindall logo white-4
Saga
Sainburys
Wagamama logo
EDF
tui
O2
Chubb
puzzel
boden logo white
proper logo white copy
legal & general logo white
Phoenix Group logo white