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Behavioural Science Foundation
Kickstart your behavioural science journey
We build behaviourally intelligent businesses
we build behaviourally intelligent
businesses
Building Behavioural
Intelligence
Understanding behaviour is now a strategic advantage.
Cowry is a global behavioural consultancy that helps organisations apply behavioural science, AI and design to solve complex business challenges. We help leaders shape how customers choose, how employees decide and how organisations perform.
By embedding behavioural intelligence into products, services and decision-making systems, we help organisations deliver better experiences, stronger engagement and measurable commercial results.
Tell me about…
Trusted by major brands
Industries We Transform
We apply behavioural science and AI across finance, retail, travel, utilities, health, food
& beverage and more. Wherever decisions are made, we help shape them.
Finance
Designing trust and seamless customer journeys.
Retail
Turning attention into action.
Health
Simplifying choices for better outcomes.
Insurance
Making complex policies clear and human.
Utilities
Making essential services effortless.
Food & Beverage
Designing menus and moments that drive spend.
Travel
Enhancing journeys from booking to boarding.
Energy
Empowering smarter, clearer energy choices.
Recognised by the
Financial Times
Proud to be named one of the UK’s leading consultancies in Finance, Retail, Marketing and Innovation for 2024, 2025 and 2026.
Impact we’ve delivered
£
0
million
value created through behaviourally designed retention calls
66.00
%
escalations
to live chat through optimised self-serve journeys
+
0
NPS
from simplified call structure and reframing of end-of-call moments
+
0
%
FTR
on cancellation calls
We’re a global
behavioural science
consultancy
From London to New York, Singapore to Madrid and Prague, Cowry Consulting works with leading brands across 18 countries. Our global presence allows us to bring behavioural intelligence, AI, and neurodesign expertise to businesses around the world, adapting to local cultures while delivering consistent, measurable results.
LONDON
Gordon House, 10 Greencoat Pl, London SW1P 1PH, United Kingdom
NEW YORK
257 Park Ave S 6th Floor, New York, NY 10010, USA
SINGAPORE
39B Craig Rd, Singapore 089677
MADRID
C. de Cardenal Marcelo Spínola, 2, 6ª planta, Chamartín, 28016 Madrid
PRAGUE
14. října 642/17, 150 00 Praha 5-Smíchov, Czechia
STOKE
Studio 1, Spode Creative Village, Elenora St, Stoke-on-Trent ST4 1QD
How do you build a
behaviourally
intelligent business?
It takes more than a few nudges.
It means rethinking how your organisation thinks, designs and behaves, from frontline conversations to boardroom decisions.
Our framework brings together five interconnected layers to deliver lasting behavioural change, across every team, touchpoint and function.
Build your capability
Our award winning Academy helps individuals and organisations build behavioural science centres of excellence and embed a human first culture. Delivered through a structured three stage pathway, the programme equips teams with the skills, tools and confidence to apply behavioural science in real business contexts.
Ready to get started?
Curious how behavioural science could work for you?