- Our approach
- About us
Identifying opportunities without data can be unreliable.
Big data without design thinking can be unpredictable.
Design thinking without behavioural insights can be unremarkable.
Innovation doesn't have to be
Business objective: increase the number of customer referrals
Behavioural challenge: how might we build commitment to refer before even asking?
Business objective: increase the number engaging with their pension
Behavioural challenge: how might we bring pensions to life in an immersive video?
Business objective: reduce the number of trips, slips and falls on a building site
Behavioural challenge: how might we create a stigma around unsafe working practices?
Business objective: improve the experience for vulnerable customers
Behavioural challenge: how might we put employees in the shoes of a vulnerable customer?
The behavioural challenge:
Workers on construction sites were often found to be taking excessive risks in the workplace, which put them and others in danger. Our task was to reduce the amount of unsafe behaviour in the workplace.