When we have a shared language and understanding of Behavioural Science & Design, we can start to co-create new customer experiences that help grow the value of the business.
Whilst technology has improved the speed and efficiency of Customer Experience, it often overlooks the importance of emotionality in the way that we interact with our customers. Fueled by new tech and a desire to create stronger brand communications, companies who ignore the importance of the human touch fail to build products and services that change can customer behaviour.
We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it."
When it comes to blue-sky thinking, our clients often have the building blocks required to create new services, products, campaigns or environments. Cowry provides a rich level of psychological expertise and a structural framework that speed up growth in the long-term.
We combine science, strategy and design to build products that solve behavioural challenges. Our team works with you across the full product lifecycle to create a strong behavioural platform from which to launch your new solution.
Why fix something when it's broken when you can build something truly innovative?
We use our understanding of habits and decision-making to build products that reflect the customer’s actual behaviour and preferences
We use behavioural insights to create compelling campaigns and drive powerful brand messages that change behaviour
We develop services that have a deep appreciation of how customers make decisions and think to accelerate growth and fuel exceptional experiences
The behavioural challenge:
Workers on construction sites were often found to be taking excessive risks in the workplace, which put them and others in danger. Our task was to reduce the amount of unsafe behaviour in the workplace.