Cowry Consulting launches new AI Behavioural Fingerprint

Cowry Authors • 2 min read


New behavioural database identifies problems and predicts solutions

We're really pleased to announce the launch of The Behavioural Fingerprint, a new, groundbreaking AI driven behavioural science database. The Behavioural Fingerprint is visual profile of the behavioural biases that exist in poor customer experiences and offers a new way for businesses to benchmark where they are versus their industry sector or channel and critically, how to use behavioural science to improve those experiences.

Jez, Cowry's CEO believes that “The Behavioural Fingerprint is a game changer in behavioural science and uses human science and data science to create a powerful new tool that helps our clients attract, retain and grow customer value at a lower unit cost”.


The client response has been very receptive and already senior stakeholders in our client businesses are seeing the benefits.

“I can see what good looks like and I can see where we compare to that. Knowing exactly where to focus and the best areas to start on, is going to be brilliant” says Laura Keddie, Customer Experience Expert at Standard Life, part of The Phoenix Group and Cowry client.

“It’s really helpful to see what good looks like for the Retail sector and it is definitely all about keeping it simple and you can see from the behavioural fingerprint, that less is more” says Beth Noble, Clubcard Plus Proposition Manager at Tesco and Cowry client.


The key features and benefits of The Behavioural Fingerprint include.

  • Identification of the behavioural barriers within the customer experience
  • Benchmarking versus industry standards and predicts next best actions
  • Visualises the barriers and drivers and brings them to life for stakeholders


To download the report, click here



Want to find out more?

We’d love to chat to you about how to start applying behavioural science - book a slot below to catch up with Jez and find out more.

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