Behavioural Architect
Jennifer completed her undergraduate degree in Economics at UCL. Having doubts about the fundamental assumption in Economics that all humans are rational, she pursued a Master’s degree in Behavioural Science at LSE to truly understand the reasons behind human behaviour. Before joining Cowry, Jennifer had two years of experience in the financial industry assisting with audits of two global banks.
Jennifer has a particular interest in making a tangible impact using Behavioural Science. In her Master’s dissertation, she designed, implemented, and analysed online randomised control trials to test the effectiveness of a 65-second vlog in preventing workplace violence (WPV) in the Chinese healthcare sector.
Jennifer is passionate about applying Behavioural Science and incorporating more cultural context into this field.
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Cowry Consulting Ltd is a registered member of the Global Association of Applied Behavioural Scientists.