Jennifer Gezhen

Behavioural Architect

Jennifer completed her undergraduate degree in Economics at UCL. Having doubts about the fundamental assumption in Economics that all humans are rational, she pursued a Master’s degree in Behavioural Science at LSE to truly understand the reasons behind human behaviour. Before joining Cowry, Jennifer had two years of experience in the financial industry assisting with audits of two global banks.

Jennifer has a particular interest in making a tangible impact using Behavioural Science. In her Master’s dissertation, she designed, implemented, and analysed online randomised control trials to test the effectiveness of a 65-second vlog in preventing workplace violence (WPV) in the Chinese healthcare sector.

Jennifer is passionate about applying Behavioural Science and incorporating more cultural context into this field.

Get in touch via email



Get in touch

We really like to stay connected

Give us a call or leave us a message to start a conversation.