Mana Jhaveri

Senior Behavioural Architect

Mana earned her BA in Psychology from Cornell University where she co-conducted an online research study on the effects of social distancing on loneliness during COVID-19. She also worked in two psychology laboratories at university where she studied interpersonal interaction and political orientation behaviour.

Prior to joining Cowry, she interned at a behavioural consulting firm in Mumbai, India, where she analysed qualitative data and helped brainstorm creative interventions for a project based in rural India.

Mana uses her passion for behaviour architecture to redesign customer experiences for clients in financial services and retail, as well as keep up-to-date with the latest behavioural science research to inform interventions


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