Pam Dang

Senior Behavioural Designer

Having graduated with a distinction from MSc Social Cognition at UCL, Pam specialises in social, cognitive, and neural processes. During her Masters, she used her knowledge of behavioural science & applied the COM-B model to design an intervention changing employees’ feedback-seeking behaviour at a UK insurance firm.

At Cowry, Pam's expertise and interest lies in the combination of behavioural science and design. She is passionate about creating fluent conceptual designs, using creative visual elements and design principles to bring to life different interventions that optimise behavioural change.


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