Experimental Designer
Before joining Cowry, Nicha developed a strong foundation in economics with over three years of experience in economic and policy research at the Bank of Thailand, focusing on international trade. Driven by her ambition to help policymakers enhance policy effectiveness, she pursued a Master’s in Behavioural Science at the LSE.
After graduating, she launched her behavioural science career at a London-based consultancy, where she specialised in designing and running RCTs to evaluate and enhance performance management and DEI initiatives across the private sector. Now, as an Experimental Designer at Cowry, Nicha is thrilled to apply her expertise in experimental design to drive meaningful behavioural change across various sectors and improve the customer journey
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Cowry Consulting Ltd is a registered member of the Global Association of Applied Behavioural Scientists.