UK CEO
Following an undergraduate degree in Experimental Psychology and a Masters in Clinical Psychology, Ziba was drawn to business and spent time working in organisational effectiveness at Bank of New York Mellon.
Ziba is UK CEO at Cowry and leads the client 'Pilots and Programmes' within the business. Ziba spends the majority of her time identifying the cognitive friction in the current customer journeys to help inform the creative process within Cowry at the key design stage.
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Cowry Consulting Ltd is a registered member of the Global Association of Applied Behavioural Scientists.