Behavioural Architect
Whilst completing his undergraduate degree in Economics and Management, Ash studied Buyer Behaviour which fuelled his desire to deepen his understanding of Behavioural Science.
Following this, Ash pursued a Masters in Behavioural Economics with his dissertation investigating how the presentation of gambling odds within the football betting market can nudge consumers into making poor decisions.
As a Behavioural Architect at Cowry, Ash uses his knowledge of human behaviour to develop innovative and creative interventions that produce long-lasting behaviour change.
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Cowry Consulting Ltd is a registered member of the Global Association of Applied Behavioural Scientists.