Ash Rezainia

Behavioural Architect

Whilst completing his undergraduate degree in Economics and Management, Ash studied Buyer Behaviour which fuelled his desire to deepen his understanding of Behavioural Science.

Following this, Ash pursued a Masters in Behavioural Economics with his dissertation investigating how the presentation of gambling odds within the football betting market can nudge consumers into making poor decisions.

As a Behavioural Architect at Cowry, Ash uses his knowledge of human behaviour to develop innovative and creative interventions that produce long-lasting behaviour change.

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