- Our approach
- About us
Jadin holds a MSc in Behavioural Economics from City, University of London. During her time at university, she learned about the behavioural concepts that underpin and drive economic decision-making.
Her previous academic endeavours and work experience prompted her interest in behavioural science. After completing her bachelor’s degree in the sciences and working in the marketing sector for three years, she knew she wanted to merge her passions by working at the intersection of psychology and business. At this junction, she enjoys using her scientific background to understand methodologically complex processes prevalent in psychology and cognitive science research. She is also fond of using her creative expertise to incorporate behaviourally informed design concepts into digital products, campaigns and strategic planning efforts.
At Cowry, she is excited about using her skillset to translate academic research to actionable solutions for a variety of corporate organisations.