Sam Shand

Senior Behavioural Architect

Sam worked at PwC in organisational change management for 4 years, where he helped enable behaviour change for a range of national and international clients' employees and customers. Sam combined this experience with a keen interest in behavioural economics by completing a Masters in Behavioural Science at the University of Stirling.

As a Senior Behavioural Architect at Cowry, Sam defines behavioural challenges and designs practical behavioural solutions for our clients by translating and applying the research, insights and frameworks from behavioural science.


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