Letitia Leong

Behavioural Designer

Letitia has always been intrigued by human behaviour. During her MSci degree in Psychology at University College London, she developed a keen interest in applying behavioural science to topics related to health. She was involved in creating a behavioural intervention to increase male student participation in physical activity.

Working alongside a nutritionist charity, she also conducted research to examine how our food environment, specifically health labels on food packaging, influence consumers’ perceptions and behavioural intentions. 

At Cowry, Letitia applies her knowledge of various cognitive biases, frameworks and models to help clients create fluent experiences for their customers.


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