Pippa Pennycook

Lead Behavioural Designer

As a Lead Behavioural Designer at Cowry, Pippa creates and develops both digital and physical behavioural solutions. She leads and manages the behavioural design element of the project for sectors including retail, finance, insurance, health & safety and physical spaces. Recent clients include Amazon, Sky, Mitchells & Butlers, Tesco Bank and O2.

Pippa's design background, including an M.A in Advertising and Marketing, and previous UX experience, alongside a strong interest and understanding of human behaviour from a Psychology B.Sc, all combine into a focus on behavioural design, and its practical application for decision making. 


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