Pippa Pennycook

Head of Client Strategy

As Head of Client Strategy at Cowry, Pippa leads the progression and innovation of Cowry’s consulting & strategic capabilities, to deliver exceptional client experience and support business growth. Working within the Senior Leadership team, Pippa utilises her 6+ years experience working in the applied behavioural science sector, providing consulting expertise for a range of global companies including Virgin Media O2, Phoenix Group, HSBC, Tesco and Mondelez.


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