Pippa Pennycook

Head of Client Strategy

As Head of Client Strategy, Pippa leads the progression and innovation of Cowry’s consulting & strategic capabilities, to deliver exceptional client experience and support business growth.

Having worked at Cowry since 2016, Pippa utilises her experience working in the applied behavioural science sector to provide consulting expertise & creative interventions for a range of global companies, including Virgin Media O2, Primark, HSBC, Tesco and Mondelez.

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