Emma Woodley


Emma’s 20-year insight career working for some of the worlds biggest brands has been a mixture of fun and frustration. Fun learning about what people think and frustration with traditional techniques that can't dig deep enough for the answers. Therefore, she has spent the last 15 years pioneering the application of System 1 research globally and has worked with leading agencies and academics around the world to deepen the insights she gets about people. She is passionate about delving into the subconscious and understanding the associative mind. Emma is an Associate at Cowry Consulting, supporting the team with her expert knowledge of traditional and System 1 approaches.


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