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Senior Behavioural Architect
As a Senior Behavioural Architect, Charlie applies his knowledge and expertise in behavioural strategy, psychological principles and behavioural models to optimise customer and employee experiences.
Charlie holds a Master’s degree with distinction in Behavioural Science from the University of Stirling. During his time in Scotland, Charlie's dissertation focused on enhanced active choice framing to increase savings through rounding up when making day-to-day purchases.
With 4 years of consulting experience, Charlie previously worked as an economic development consultant, working on regeneration projects in England and Scotland.