Lead Behavioural Architect

As a Lead Behavioural Architect, Ciara uses her knowledge of Psychology and Behaviour Change to build innovative solutions for clients that improve customer and employee experiences.

Prior to Cowry, Ciara worked in communications and digital marketing for over 5 years, supporting clients including Google, Aviva, Nokia and McKinsey & Company. She is passionate about applying behavioural science to creative communication strategies using scientifically-robust frameworks, models and theories.

Ciara completed her Master's degree in Behaviour Change at University College London in 2022, where she conducted her dissertation research with a London-based youth club, helping to improve engagement in its creative arts programme. She went on to present the findings at the annual Centre for Behaviour Change Conference. 

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Senior Behavioural Architect

Mallika is a behavioural science enthusiast, holding a first-class BSc in Psychology and a Behaviour Change MSc, with distinction, from UCL. 

Her previous experience includes working for a design thinking-based healthcare unit focused on improving patient journeys. Prior to joining Cowry, Mallika worked for the GB energy regulator where she applied her behavioural science knowledge to address topics of decarbonisation and affordability challenges in the energy market. 

As a Senior Behavioural Architect at Cowry, Mallika applies key principles and frameworks to improve decision-making and customer experiences. She is particularly passionate about designing solutions that are inclusive and address the diverse needs of consumers. 

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Behavioural Architect Manager

Maria has an interdisciplinary skillset and over 10 years of entrepreneurial background in strategy, communications, project leadership and stakeholder management. She co-founded and led a Ukrainian purpose-driven innovative consultancy and media Platfor.ma, focused on creative communications, applied behavioural insights and capacity building for positive social change (clients include Fortune 500 businesses, UN, USAID, WHO, UNICEF, Center for Civil Liberties and WWF). She also shared her experience as a trainer for Deutsche Welle Akademie in multiple countries.

Being passionate about behaviour change for good, she was awarded the Chevening Scholarship to pursue her second specialised education and received an MSc in Behavioural Science with Distinction from the London School of Economics and Political Science (LSE). Maria's research and practice interests evolve around behaviour change for sustainability, consumer psychology and well-being.

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Senior Integrated Services Coordinator

Sophie holds a Bachelor’s degree in Liberal Arts. Her dissertation explored the importance of an interdisciplinary framework to approach conservation projects.

Her interest in behavioural science was sparked during discussions on the philosophical approaches that underpin human decisions and influence. She is also fascinated by how haptics and topography influence our interaction with physical vs digital environments. 

She has experience in corporate event planning and gallery management and will combine this with her academic interests in her role as support to our Dig, Teach and Build offerings.

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Behavioural Designer

Rory studied at Durham University, completing a Bachelors in Philosophy and Psychology, progressing to a Masters in Behavioural Science. During this time, he explored personal interests through writing a dissertation on investor reactions to misleading sustainability marketing, finding that consumers include environmental concerns when making decisions to invest.

Owing to his background in Philosophy, Rory is curious about the ethical dimension of behavioural science. He aspires to incorporate this into his work at Cowry, assessing interventions through both a practical and moral lens.

Rory specialises in design, combining aesthetic and behavioural science principles to produce interventions that are evidenced, ethical and visually appealing.

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Behavioural Designer

Jadin holds a MSc in Behavioural Economics from City, University of London. During her time at university, she learned about the behavioural concepts that underpin and drive economic decision-making. 

Her previous academic endeavours and work experience prompted her interest in behavioural science. After completing her bachelor’s degree in the sciences and working in the marketing sector for three years, she knew she wanted to merge her passions by working at the intersection of psychology and business. At this junction, she enjoys using her scientific background to understand methodologically complex processes prevalent in psychology and cognitive science research. She is also fond of using her creative expertise to incorporate behaviourally informed design concepts into digital products, campaigns and strategic planning efforts. 

At Cowry, she is excited about using her skillset to translate academic research to actionable solutions for a variety of corporate organisations. 

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Marketing Coordinator

Sasha is passionate about the human anatomy and fascinated by the complex interplay between the mind, body, and behaviour. 

Sasha obtained her undergraduate degree in BA Sociology, where she explored the impact of social norms on particular lifestyle choices. She conducted primary qualitative research in doing so. Sasha’s currently completing her MSc Psychology & Neuroscience at King’s College London where she will produce her second synoptic project.

With a background in Marketing & Communications within the agency world, her role at Cowry entails building our profile amongst our industry peers and wider network. By delving deeper into the realms of sociology, psychology, and neuroscience, she aim to uncover valuable insights that can effectively shape our Marketing strategy.

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Behavioural Architect

Jennifer completed her undergraduate degree in Economics at UCL. Having doubts about the fundamental assumption in Economics that all humans are rational, she pursued a Master’s degree in Behavioural Science at LSE to truly understand the reasons behind human behaviour. Before joining Cowry, Jennifer had two years of experience in the financial industry assisting with audits of two global banks.

Jennifer has a particular interest in making a tangible impact using Behavioural Science. In her Master’s dissertation, she designed, implemented, and analysed online randomised control trials to test the effectiveness of a 65-second vlog in preventing workplace violence (WPV) in the Chinese healthcare sector.

Jennifer is passionate about applying Behavioural Science and incorporating more cultural context into this field.

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Senior Behavioural Designer

Having led the development of the behavioural designer role in the banking and insurance industry in Peru, Mariafernanda has also delivered various behavioural science talks and courses alongside her role that helped grow the behavioural science field in Latin America.

Mariafernanda has an undergraduate degree in Social Psychology and a Masters degree in  Psychology of Economic Life at The London School of Economics.

Mariafernanda’s interest is around the creation of new products and services using behavioural science specifically in the financial sector. Her research and expertise has focused on how behavioural science frameworks can be used as a powerful tool for developing new value propositions. In her master dissertation, Mariafernanda used behavioural science frameworks to explore capital mobility dynamics between younger and older family members in low-income populations in Peru given the gap in the accessibility to financial services in provinces. 

At Cowry, Mariafernanda is excited to use behavioural science to create innovative and disruptive solutions that respond to relevant social challenges.

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Behavioural Designer

Elena has recently completed her MSc in Human-Computer Interaction at UCL, with her final project focussing on exploring ways to support people with more mindful social media usage. While studying, she also spent 6 months working on a design playbook project at a collective intelligence consultancy. Before that, she studied Psychology, focussing on topics in behavioural economics for her coursework and final project.

At Cowry, Elena is excited to combine her knowledge in behavioural science and design thinking to develop impactful, ethical solutions in the digital space and beyond.

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