Junior Behavioural Consultant

Jessica maintains a keen interested in understanding human behaviour and decision-making, as well as the intersection between behavioural science and economic development.

With a background in economics, she therefore wanted to find the intersection between business and psychology, leading to the pursuit of an MSc in Behavioural Economics at City, University of London.

Through the MSc, she wrote a dissertation (with distinction) on the effects of problematic TikTok usage on our everyday cognitive function.

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Junior Behavioural Consultant

With a BSc in Psychological and Behavioural Science from the London School of Economics and Political Science and a background in design, Lisa is passionate about driving meaningful change through the joined forces of the two disciplines.

She cultivated multidisciplinary design skills while working as a graphic and UX designer for social entrepreneurs and tech startups alongside her behavioural science degree. The intersection between design and behavioural science quickly grew into a passion, leading her to complete her final research project on the impact of intra-individual differences in UX design, looking at how circadian factors affect perceived usability. Lisa went on to combine her skills in behavioural science and design to craft fluent and impactful experiences at a behavioural advisory.

At Cowry, she is thrilled to leverage her multidisciplinary skills to deliver effective, transparent and fluent solutions for clients.

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Junior Behavioural Consultant

Daria pursued BA Comparative Literature at UCL, where her dissertation exploring Fyodor Dostoevsky’s portrayal of self-inflicted punishment and moral decision-making spiked her interest in the intricacies of human mind and behaviour. She pursued MSc in Psychology of Mental Health at the University of Edinburgh to explore self-punishment from a scientific lens, focusing her dissertation on the cognitive processes associated with adolescent self-harm.

After university, Daria worked in clinical settings and mental health start-ups, becoming more and more involved in the intersection between technology and human behaviour. She completed a UX Design Bootcamp at BrainStation to combine her interests in psychology and design, building a technical skillset to create human-centred design experiences.

At Cowry, Daria is excited to apply her multidisciplinary background to creating psychologically-informed solutions to make people’s lives easier and better.

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Associate

John has an executive MSc in Behavioural Science from the LSE and runs his own consultancy, The Decision Practice. He specialises in applying behavioural insights to work culture for clients including Tesco, Simply Business and Inchcape.

As a Cowry associate, John is able to work with our clients to debias decision making, embed behaviour change and measure the impact of these interventions on business productivity and performance. A former marketing strategist, John was a partner in the leading digital agency, Dare, for 12 years. He has also worked as a journalist and a teacher in a diverse professional career spanning 27 years.

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Associate

Emma’s 20-year insight career working for some of the worlds biggest brands has been a mixture of fun and frustration. Fun learning about what people think and frustration with traditional techniques that can't dig deep enough for the answers. Therefore, she has spent the last 15 years pioneering the application of System 1 research globally and has worked with leading agencies and academics around the world to deepen the insights she gets about people. She is passionate about delving into the subconscious and understanding the associative mind. Emma is an Associate at Cowry Consulting, supporting the team with her expert knowledge of traditional and System 1 approaches.

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Truth be Gold

Lead Behavioural Consultant

Having 8+ years of experience in applying behavioural science in the public and private sectors, Ruth leads Cowry’s Civic Solutions arm.

She has utilised mixed methods research, experimental design, and impact evaluation across a range of multilateral and local organisations (i.e. UNDP, World Bank, Meta, Safaricom, Global Integrity Anti-Corruption Evidence, and civil society organisations in East Africa), helping improve program design and impact for end users.

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Senior Behavioural Researcher

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Behavioural Pawject Manager

Ernie is responsible for behavioural paw-dits, tail-oring the insights to make sure they're not ruff around the edges, with a creative process involving long walks in the countryside, and snoozes on the office sofa.

He’s currently working on a project to understand the behavioural drivers and barriers behind endless treats and tennis balls, and has a successful side hustle as a vacuum cleaner.

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Junior Pawject Manager

Bonnie is all about learning on the job. Her lack of experience is made up for in her endless enthusiasm and uncontrollable Zoomies. She specialises in sniffing out intervention opportunities, and her love of belly rubs is now an integrated part of the Cowry Innovation Framework.

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Behavioural Architect

Sana holds a BSc in International Development with Economics from the University of Bath, specialising in the use of behavioural science in the development sphere. Pursing this interest, she got her MSc in Behaviour Change from UCL to better understand the core theories and practises underpinning behavioural science.

Between degrees, Sana has worked in-house for a range of companies, from the The Walt Disney Company to a health start-up to understand how companies view their customers. For the last 2 years, Sana has worked in the behavioural science arm of a marketing consultancy (Ogilvy), applying the principles of behavioural science to clients' core challenges and bringing an innovative lens to behavioural interventions. 

Sana believes that the most effective interventions sit at the intersections of creativity and academia, and brings this together to solve her client's toughest challenges.

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