- Our approach
- About us
John has an executive MSc in Behavioural Science from the LSE and runs his own consultancy, The Decision Practice. He specialises in applying behavioural insights to work culture for clients including Tesco, Simply Business and Inchcape.
As a Cowry associate, John is able to work with our clients to debias decision making, embed behaviour change and measure the impact of these interventions on business productivity and performance. A former marketing strategist, John was a partner in the leading digital agency, Dare, for 12 years. He has also worked as a journalist and a teacher in a diverse professional career spanning 27 years.