Sana Fasihi

Behavioural Architect

Sana holds a BSc in International Development with Economics from the University of Bath, specialising in the use of behavioural science in the development sphere. Pursing this interest, she got her MSc in Behaviour Change from UCL to better understand the core theories and practises underpinning behavioural science.

Between degrees, Sana has worked in-house for a range of companies, from the The Walt Disney Company to a health start-up to understand how companies view their customers. For the last 2 years, Sana has worked in the behavioural science arm of a marketing consultancy (Ogilvy), applying the principles of behavioural science to clients' core challenges and bringing an innovative lens to behavioural interventions. 

Sana believes that the most effective interventions sit at the intersections of creativity and academia, and brings this together to solve her client's toughest challenges.


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