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Junior Behavioural Consultant
Rory studied at Durham University, completing a Bachelors in Philosophy and Psychology, progressing to a Masters in Behavioural Science. During this time, he explored personal interests through writing a dissertation on investor reactions to misleading sustainability marketing, finding that consumers include environmental concerns when making decisions to invest.
Owing to his background in Philosophy, Rory is curious about the ethical dimension of behavioural science. He aspires to incorporate this into his work at Cowry, assessing interventions through both a practical and moral lens.
Rory specialises in design, combining aesthetic and behavioural science principles to produce interventions that are evidenced, ethical and visually appealing.