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Creating a Common Language

Teach case study: Common language across different cultures

As teams got excited at the potential of behavioural science, Cowry created a week long programme of learning using the Core and Expert content to upskill the Amazon EMEA team.

The award winning Cowry Academy which consists of Core, Expert and Practitioner courses positively impacted the teams performance and objectives.

The behavioural learning & development challenge



Build colleague capability

The leadership team at Amazon wanted to embed and sustain the behavioural science interventions developed by Cowry across the EMEA region.

The ideas that were developed centrally were then articulated in local language and with the correct cultural slant with a combined client and Cowry team.

The behavioural solution: Cowry Academy

Cowry has developed a world class, award winning virtual and face to face academy that efficiently and effectively build capability with FTSE and Fortune companies across the world. Cowry trained 10 Amazon employees in the Core E-Learning and as Behavioural Science experts from different markets across the region.

Core E-Learning - Designed for Psychology novices, our award-winning and CPD accredited e-learning course will provide your team with a window into the exciting world of behavioural science.

Expert Training - Become a Behavioural Science Expert on our bespoke, 6-week, virtual and classroom-based programme and use behavioural science to take your business to the next level.

Practitioner Course - This programme teaches businesses how to accelerate growth through the application of behavioural science. Receive tailored support to facilitate your own behavioural science experiments.

The behavioural results

Shared language
improved quality of briefs
Nudges were designed
with cross cultural understanding
Significantly improved
performance of nudges in local markets




The behavioural outcome

With this new shared language and understanding, Cowry continues to work with Amazon for four years.



The UX team is reading Thinking Fast and Slow. In the Lux team we have read Nudge, SuperFreakonomics & Misbehaving.

EMEA Team Leader

Read further Teach case studies below or explore more case studies featuring Dig, Fix and Build.

Want to find out more?

We’d love to chat to you about how to start applying behavioural science - book a slot below to catch up with Jez and find out more.