Transform customer experiences
Within the behavioural audit, our team identified a number of components within the emails that were hindering their effectiveness.
For example, the email contained a large quantity of information, displayed in large blocks of text meaning customers were unlikely to read or act on it.
Our task was then to overhaul the language and visual design of the emails to increase engagement with the content and motivate action.
Our team of Choice Architects and Behavioural Designers redesigned the email templates that were used to notify customers at three stages of their free trial by introducing eight key interventions.
Here's are three examples of what we did:
Loss Aversion
By highlighting the limited time left to take action to avoid losing out on a service they were already enjoying, customers became more motivated to sign up.
Social Norms
By showing that other customers are making significant savings from the delivery saver plan, customers will feel inclined to be part of the norm and enjoy similar benefits.
Saliency
By introducing a more fluent visual layout, relevant imagery, and attention-grabbing information, the content is easier to process and more engaging.
10.2% increase in Delivery Saver sign ups.
*p score = 0.1
