- Our approach
- About us
Overbury, the UK’s leading office fit out & refurbishment specialist, has been delivering fit outs and office refurbishments for the past 75 years and since 1942 has led the industry on quality and innovation to deliver excellence. In January 2017, the Management Team made a strategic decision to make a step change in Site Safety and Operative Engagement and deliver a truly ‘world class’ Health, Safety and Wellbeing environment for their employees, partners and customers.
New product innovation
In a Behavioural Audit, Cowry identified that when Working at Height (WAH) or when in the the process of Material Movement (MM), the construction workers would take up to 7 unnecessary risks eg. not locking the wheels on equipment they were using. The construction workers had a high propensity to take risks and displayed ‘macho’ behaviour which was reinforced by the fact that other workers like them did the same and they had done it a lot of times without coming to any harm so far.
Cowry redesigned the environment the workers relaxed in, created a new reward scheme to reinforce good behaviours and promoted good behaviour by getting workers to be the Health and Safety Officer for a day, advising their fellow workers.
Priming - we painted the walls in the canteen ’Drunk Tank Pink’ to reduce testosterone levels in the young male workers
Loss Aversion – workers lost the chance to win weekly prize draws
Consistency Principle – they told workers how to behave & had to follow suit
p-score = 1 in 69 chance due to chance and 1 in 4,885 chance due to chance respectively