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Building BeSci Capability Legal & General

Teach case study: building colleague capability

As teams got excited at the potential of behavioural science from a Pilot programme in Life Insurance , Cowry created a programme of learning to upskill the Legal and General CX and UX teams.

The award winning Cowry Academy which consists of Core, Expert and Practitioner courses positively impacted the teams performance and objectives.

The behavioural learning & development challenge



Build colleague capability

The CX leadership team at Legal and General wanted to embed and sustain the behavioural science interventions developed by Cowry during the sprint for the transformation for the Life Insurance journey.

Cowry’s Head of Academy, Ralph Kendall designed a programme of activity that started with Core eLearning, moved onto to Expert level and ultimately led to a coaching and mentoring Practitioner programme with the team.

The behavioural solution: Cowry Academy

Cowry has developed a world class, award winning virtual and face to face academy that efficiently and effectively build capability with FTSE and Fortune companies across the world. Cowry trained 10 Amazon employees in the Core E-Learning and as Behavioural Science experts from different markets across the region.

Core E-Learning - Designed for Psychology novices, our award-winning and CPD accredited e-learning course will provide your team with a window into the exciting world of behavioural science.

Expert Training - Become a Behavioural Science Expert on our bespoke, 6-week, virtual and classroom-based programme and use behavioural science to take your business to the next level.

Practitioner Course - This programme teaches businesses how to accelerate growth through the application of behavioural science. Receive tailored support to facilitate your own behavioural science experiments.

The behavioural results

Behavioural science in digital, contact centres & business comms
Increased adoption of
behavioural science across the business
Development of internal expertise to tackle briefs




The behavioural outcome

With this new shared language and understanding, Cowry are helping Legal & General to develop their own centre of excellence


They’re (Cowry) are great partners to have. The support is second to none, really invaluable.

Reuben Gustoni, Customer Experience Fanatic, Legal & General

Read further Teach case studies below or explore more case studies featuring Dig, Fix and Build.

Want to find out more?

We’d love to chat to you about how to start applying behavioural science - book a slot below to catch up with Jez and find out more.