Innovation in Customer Experience - CCA Global Excellence Award

Cowry Authors • 1 min read


We are proud to announce that we've been shortlisted for this year's CCA Excellence Awards!

 Innovation in Customer Experience  - Standard Life Assurance Limited

CCA Excellence Awards recognise world-class talent, initiative, innovation, and best practice. Regarded as the ultimate recognition for customer service excellence, it involves a panel of experts from a range of sectors and specialisms chaired by Andrew Mends, Operations Director of GAVI Alliance, who has been in the field for the last ten years.

In partnership with Standard life Assurance Limited, Cowry designed a program of work centred around optimising customer service and experience. Embedding Behavioural Science in the program proved all the more valuable, given the challenges businesses faced during this period of uncertainty.

This is a big testament to the importance of Behavioural Science in business and customer experience. As CCA's reputation in customer service continues to grow, this is only the beginning of our journey of making businesses as human as humanly possible.

A huge congratulations to the team who worked hard to produce high-quality work, worthy of the Innovation in Customer Service award! 

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