Campaigning for a Plastic-Free Future

In our fast-paced modern world, single-use plastics have stealthily woven themselves into the fabric of our daily lives. From plastic bags to bottles, straws, utensils and packaging materials, these items have become our companions, providing unparalleled convenience. But here's the catch: The ease they offer comes at a tremendous cost to our environment and health.

A Plastic Surge of Epic Proportions

Did you know that more plastic was produced in the first decade of the 21st century than throughout the entire 20th century? Manufacturers churned out a staggering 311 million tonnes of this material in 2014 alone. And the grim forecast? Over the next 30 years, annual plastic production is predicted to skyrocket to a mind-boggling 1.8 billion tonnes, equivalent to almost 250,000 Eiffel Towers in weight.

From Bottles to Bellies: Plastic's Sneaky Infiltration

We often talk about the devastating impact of plastic on marine turtles, but there's also a significant, often ignored, consequence for humans. Eating just six oysters could mean consuming up to 50 pieces of microplastic. Our oceans are becoming a plastic playground, and the effects are silently entering our food chain.

Sky & The Premier League: A Team Effort Against Plastic Pollution

Enter Sky and the Premier League. Their campaign began with a match takeover at Wembley, featuring players like Harry Kane, who endorsed the movement. Plasticus the Whale, a 10-metre-long behemoth made from a quarter-ton of plastic, symbolised the plastic entering our oceans every second.

Their efforts were undoubtedly a giant leap towards creating national awareness, but they recognised the need for deeper insights into the underlying reasons behind single-use plastic consumption.

Sky sought to understand the psychology that drives this behaviour, and to devise innovative solutions that would complement their overarching campaign.