min read

Building BeSci Capability SSE OVO

Teach case study: building colleague capability

As teams got excited at the potential of behavioural science, Cowry created a six week long programme of learning using the Core and Expert content to upskill the SSE OVO team.

The award winning Cowry Academy which consists of Core, Expert and Practitioner courses positively impacted the teams performance and objectives.

The behavioural learning & development challenge



Build colleague capability

The CX leadership team at SSE OVO wanted to embed and sustain the behavioural science interventions developed by Cowry across the newly merged company.

This team is responsible for the experience within the Contact Centre and Business Communications.

The behavioural solution: Cowry Academy

Cowry has developed a world class, award winning virtual and face to face academy that efficiently and effectively build capability with FTSE and Fortune companies across the world. Cowry trained 8 SSE OVO employees in the Core E-Learning and as Behavioural Science experts from different markets across the region.

Core E-Learning - Designed for Psychology novices, our award-winning and CPD accredited e-learning course will provide your team with a window into the exciting world of behavioural science.

Expert Training - Become a Behavioural Science Expert on our bespoke, 6-week, virtual and classroom-based programme and use behavioural science to take your business to the next level.

Practitioner Course - This programme teaches businesses how to accelerate growth through the application of behavioural science. Receive tailored support to facilitate your own behavioural science experiments.

The behavioural results

Shared language improved quality of briefs
Contact Centre
experiences codesigned
Collections customer




The behavioural outcome

With this new shared language and understanding, the SSE OVO relationship continues to grow into new areas.


I will use the training in my work in SO many ways - this has truly been an amazing course. In particular, MINDSPACE is constantly on my brain - thinking about how we can use it to design or redesign parts of our employee experience. Thank you"

OVO Experience Team Expert

Read further Teach case studies below or explore more case studies featuring Dig, Fix and Build.

Want to find out more?

We’d love to chat to you about how to start applying behavioural science - book a slot below to catch up with Jez and find out more.