Welcome to a special edition of 'On The Brain', dedicated to applied ESG.
Over the past eight years, we’ve been designing behavioural interventions to support environmental, social and governance efforts for our clients in the finance, retail and utilities sectors. In this edition, we showcase some of our most innovative work and delve into insightful interviews and thought-provoking opinions from leaders in this space.
At Cowry, we believe that the biggest behavioural challenges of our time will be solved at the intersection of the corporate and civic sectors. These complex and important issues will require collaboration between the private and public sectors to design effective interventions. And wherever humans are involved, the science of human behaviour is necessary.
That’s why we’re delighted to be launching the sister arm or our business, Civic Solutions. We’re now in a position to tackle challenges such as climate change, public health crises, and infrastructure development. Public-private partnerships (PPPs) and collaborations are becoming increasingly common as a way to pool resources, share risks, and achieve common goals, and we’re now well-placed to deliver these partnerships. The secret is going to be through clear communication, shared goals, and a genuine commitment to finding solutions that benefit both sectors and society as a whole.