Tanya supports innovative brands and Fortune 500 clients across sectors such as energy, retail, finance, tech and social enterprises.
She uses her knowledge of evolving research methods, incorporating social listening and machine learning techniques to create bespoke approaches to solve broad and niche behavioural challenges.
As a Senior Behavioural Researcher, she aims to understand the implicit perceptions and motivations to drive behavioural change interventions. She has been inspired by a range of challenges from measuring the impact of sensory elements of product packaging using psychological tools, to finding ways of identifying and supporting vulnerable customers in online journeys.
