Phoebe Kent

Senior Behavioural Designer

As a Senior Behavioural Designer, Phoebe uses the latest academic insights as a foundation to design and implement behaviour change interventions to tackle a range of business challenges.

Following a degree in Psychology BSc, she worked as a Retail Transformation Recruitment Consultant, gaining an insight into the challenges and opportunities associated with behaviour change in the private sector. To pursue a career in behavioural science, Phoebe obtained a first-class Master’s degree in Applied Psychology and Economic Behaviour at the University of Bath.

Phoebe’s recent projects have included redesigning call centre scripts to increase the adoption of an online pension proposition and comprehension of contract terms and conditions, as well as designing an in-store experience to communicate a value proposition.


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