Chris Jay

Experimental Designer

As part of Cowry's Experimental Design Team, Chris works extensively with clients to develop a range of scientifically evidenced behavioural hypotheses, before performing a range of statistical experiments, which rigorously test these initiatives and demonstrate their value.

Following his joint undergraduate in Mathematics and Economics, Chris used his logical and data-minded approach within digital marketing to harness insights from a range of online user behaviour datasets to the benefit of various not-for-profit clients and their end-users. Chris then went on to complete his MSc in Behavioural Economics, using his interests in corporate social responsibility to develop and provide proof of concept for a novel energy-saving behaviour change initiative.

Prior to joining Cowry, he applied these techniques and learnings within the luxury consumer goods industry gaining experience across a wide array of areas from high-end customer experience and purchasing behaviours, to CRM retention journeys, customer acquisition and web analytics.

Get in touch via email



Get in touch

We really like to stay connected

Give us a call or leave us a message to start a conversation.