Apoorva Mathur

Senior Behavioural Designer

Apoorva holds a first-class Bachelor’s degree in Economics from the University of London. A creative at heart, she has worked with multiple not-for-profit organisations to create content and documentaries for their communication efforts.

Her time at the LSE Summer School introduced her to the world of behavioural economics, which eventually inspired her to pursue her Master’s in Behavioural & Data Science at the University of Warwick. With a strong interest in design, Apoorva focuses on using behavioural science principles to design intuitive as well as elegant products and experiences.


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