- Apr 12
- 2 min read
Strategic Innovation and Behavioural Economics
by The Behavioural Economics in Business Forum
We are looking forward to the 3rd Behavioural Economics in Business Forum which will take place on 22nd June.
Confirmed attendees include - CooperVision, EDF, EEF, England Golf, Fidelity International, Ingeus, Legal & General, Old Mutual Wealth, Reinsurance Group of America, Sainsbury's, Simply Business, Sky, SwissRe, Tesco, TUI and Virgin Trains.
The forum is free to attend, however it is an invite-only event with limited space so if you and a colleague are interested in attending please contact Erskine at firstname.lastname@example.org.
Dr Jules Goddard will present the next keynote on Strategic Innovation.
Dr Goddard is currently a Fellow at the London Business School and was formerly the Gresham Professor of Commerce and Mercers School Memorial Professor at The City University.
Dr Goddard is the lead designer and director of senior-level, high-profile development programmes for many companies, including BP, ICL-Fujitsu, Rolls-Royce, Orange, Prudential, Ericsson, BG Group, Rio Tinto, Mars, Smith and Nephew, SCA, Danone, and Volvo, and over the last 10 years, he has worked with a third of the FTSE 100 companies.
Author of Uncommon Sense and Common Nonsense (Profile Books, in press); recent publications include articles on futuristic models of management (Sloan Management Review), experimental marketing (Market Leader), the economic crisis (Business Strategy Review), mismanagement and core incompetence (Labnotes), cost strategy (Business Strategy Review), a new definition of accountability (Interconnections), as well as a monograph on employee engagement, social media and management innovation (CSC Leading Edge).
Contributor to The Encyclopaedic Dictionary of Psychology (Blackwell), The Complete Guide to Modern Management (Mercury), and Business: The Ultimate Resource (Bloomsbury).
Dr Goddard holds an MA from Oxford, an MBA from Wharton and a PhD from the London Business School.
Get in touch if you want to be part of a group of leading businesses learning and sharing insights on the use of behavioural economics in business. email@example.com
Location: The Studio, Headspace, 19-21 Hatton Garden, London EC1N 8BA.
Friday, 22nd June 2018 from 9.45am-12pm.