Strategic Innovation and Behavioural Economics

Cowry Authors • 2 min read

by The Behavioural Economics in Business Forum

We are looking forward to the 3rd Behavioural Economics in Business Forum which will take place on 22nd June.

Confirmed attendees include - CooperVision, EDF, EEF, England Golf, Fidelity International, Ingeus, Legal & General, Old Mutual Wealth, Reinsurance Group of America, Sainsbury's, Simply Business, Sky, SwissRe, Tesco, TUI and Virgin Trains.

The forum is free to attend, however it is an invite-only event with limited space so if you and a colleague are interested in attending please contact us below.

Dr Jules Goddard will present the next keynote on Strategic Innovation.

Dr Goddard is currently a Fellow at the London Business School and was formerly the Gresham Professor of Commerce and Mercers School Memorial Professor at The City University.

Dr Goddard is the lead designer and director of senior-level, high-profile development programmes for many companies, including BP, ICL-Fujitsu, Rolls-Royce, Orange, Prudential, Ericsson, BG Group, Rio Tinto, Mars, Smith and Nephew, SCA, Danone, and Volvo, and over the last 10 years, he has worked with a third of the FTSE 100 companies.

Author of Uncommon Sense and Common Nonsense (Profile Books, in press); recent publications include articles on futuristic models of management (Sloan Management Review), experimental marketing (Market Leader), the economic crisis (Business Strategy Review), mismanagement and core incompetence (Labnotes), cost strategy (Business Strategy Review), a new definition of accountability (Interconnections), as well as a monograph on employee engagement, social media and management innovation (CSC Leading Edge).

Contributor to The Encyclopaedic Dictionary of Psychology (Blackwell), The Complete Guide to Modern Management (Mercury), and Business: The Ultimate Resource (Bloomsbury).

Dr Goddard holds an MA from Oxford, an MBA from Wharton and a PhD from the London Business School.

Location: The Studio, Headspace, 19-21 Hatton Garden, London EC1N 8BA.

Friday, 22nd June 2018 from 9.45am-12pm.

Want to find out more?

We’d love to chat to you about how to start applying behavioural science - book a slot below to catch up with Jez and find out more.

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