Cowry's 2020 Global Summer School

Phoebe Kent • 3 min read

 

 

This August, Cowry welcomed 20 budding Behavioural Scientists to our first Summer School offered in a new worldwide, digital format. From Mumbai to Paris, our Summer Schoolers dialled in for what proved to be a fast-paced, insightful and productive 2 weeks.

 

What was the 2020 Summer School like?

This year we expanded the Summer School to invite more participants, more charities and more industry experts from all over the world to create a truly immersive, international experience for our Summer Schoolers. The timetable was varied and jam-packed, with the Summer Schoolers taking part in workshops led by Cowry’s team of Behavioural Designers, developing a digital tool to promote self-management of diabetes and working with businesses in quick-fire sessions to develop as many healthy eating nudges as possible. No two days were the same.

 

The highlight was undoubtedly getting the opportunity to work with four charity partners throughout the 2 weeks to see how behavioural science could be used to help them increase their impact. From driving donations to increasing volunteer sign-ups, the Summer Schoolers worked across a range of assets including websites, newsletters and emails to help their charities navigate tough times during the pandemic.

 

Nina Kelly, CEO of Safe New Futures, had this to say about the Summer Schoolers work: “We were greatly impressed with the psychological insights, creativity and professionalism. They have done a fabulous job of re-designing our marketing collateral and we are looking forward to seeing the engagement they drive as a result.”

 

Why should you take part?

This experience is brilliant for anyone who’s interested in the field of behavioural science as it not only gives you a rare insight into the life of a Behavioural Science Consultant in the private sector but also the opportunity to get unprecedented Facetime with some of the industry’s leading experts. Our Summer Schoolers had the chance to ask questions, share ideas and learn from the experiences of people working at the coalface of behavioural science. Listen to this year’s talks by heading to the Cowry YouTube channel, why not check out Roger Dooley’s talk on the role of friction in customer experience.

 

 

You’ll also get the chance to work on live briefs for a charity partner, to test your knowledge, your creativity and deliver real behaviour change, all whilst having a positive impact. The insights and applications of behavioural science are only growing, and the Summer School gives you the chance to showcase your skills and see if this is the right career for you. Listen to one of our Summer Schoolers, now a Junior Behavioural Consultant at Cowry, Mary Claire, talk about her experience in this year’s Summer School.

 

 

Interested in getting involved?

We’re already planning our 2021 Summer School, so if you’re keen to get involved, send an email to theteam@cowryconsulting.com to register your interest today and you’ll be first on the list for our announcements.

 

Want to find out more?

We’d love to chat to you about how to start applying behavioural science - book a slot below to catch up with Jez and find out more.

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