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Behavioural Architect Manager
Si is a Behavioural Architect Manager at Cowry, working at the intersection of nudging and human-centred design. He focuses on how we can elevate standard behavioural interventions by applying an understanding of how people see, hear, and navigate the world. His work on consumer financial decision-making has been published in a range of major scientific journals.
After gaining his PhD in cognitive psychology Si spent six years working at Leeds University Business School, before joining the Behavioural Insights Team for three years. Across his academic and applied work Si’s worked with clients such as major financial firms (Grant Thornton, HSBC, Monzo, AON; ClearScore); third-sector charities (Citizens Advice; PayPlan); and government departments (DCMS, DHSC, PHE).