Ripple takes readers on a worldwide journey, providing first-hand accounts of the authors’ direct involvement in behavioural science being successfully applied in business.
Beginning in London, we see how baby faces painted onto shop shutters reduced anti-social crime, onto Paris we cover how hard it is to nudge the French to drink more sparkling water. We explain how using behavioural science helped address the obesity crisis in Mexico, sell more SIM cards in South Africa and how nudges were used to increase hand hygiene in Chile.
Back in London we reveal how to improve safety on construction sites using behavioural science and demonstrate how painting the walls Baker-Miller Pink, also known as ‘Drunk Tank Pink’, can calm violent prisoners in jails.
Each chapter demonstrates how well planned nudges can have positive ripple effects & comes with a practical tool kit to help you get started.
"Ripple is a game changer for business. A truly practical and ethical toolkit to applying behavioural science that genuinely works."
— Al Rhind, Head of Workplace & Customer Propositions at Aegon
"A must-read for anyone who wants to use nudge in business."
— Jules Goddard, London Business School
"Ripple is the most inspirational and practical book I have read on how to make Behavioural Science work for your business."
— Oliver Nocher, Director of Pricing, Spire Healthcare Group plc
Chapter Ten