Jez Groom
Jez has been practising behavioural science for over 10 years working with some of the biggest organisations around the world including British Airways, Nestle, Amazon, Public Health England and DIAGEO.
His passion and energy are focused on the practical application of behavioural economics in businesses and helping companies build capability within their organisations.
Jez was co-founder of Ogilvy Change and Engine Decisions and in 2016 he founded Cowry Consulting, the leading behavioural economics consultancy and regularly speaks at industry events such as the Behavioural Economics Summit 2.0. Jez, is an Honorary Fellow of the Department of Psychology at City University, London.
April Vellacott
April has been studying the field of human behaviour for nearly a decade, and holds degrees in Psychology and Behaviour Change. At the University of St Andrews she focussed on how evolutionary forces have shaped modern day behaviour and conducted research on facial perception. During her master’s degree at UCL she wrote a thesis on how behavioural science could be used to enhance cyber security in the Internet of Things.
She is a behavioural consultant at Cowry Consulting, where she helps global clients to apply behavioural science in their organisations.
Events
See where and when Jez and April are talking about the stories in and behind the book.
