Mid-June brings us back to Folkestone for Nudgestock, the annual conference where people from a range of disciplines and a range of backgrounds gather at the Kent coast, all with one thing in common - a love of behavioural economics and how it is used within the wider world. So whether you were there, or wish you were, we’ve collated 7 hours into 10 handy quotes that summarise the best, the most interesting, and the most random.. enjoy!
Don’t reduce the choice, redesign the choice”
Rory Sutherland reminding us how we can work with cognitive overload
How can we get camel’s nostrils back into this?”
Michael Pawlyn on using behavioural biomimicry to design buildings
Behavioural Economics can give clients confidence to deviate from the norm”
Jennie Roper on Kinetic’s successful use of proximity norms for Subway adverts
Extraneous variables, like clothing on a skeleton, can influence what we understand the evidence to mean”
Ruth Morgan, on how context and assumptions influence forensic evidence outcomes (and how you can be convicted of a crime you never committed..)
People don’t behave according to the model. This is the fault of the model, not the fault of the world”
John Kay on why evolution is smarter than (behavioural) economists
Are you those guys that put red messaging all over their website?”
Question to Kees Oomen of Booking.com, for their application of behavioural biases online
Our starting point in a situation strongly influences what we perceive as reality”
Caroline Webb on how to use selective attention, ambiguity aversion and the peak-end rule to help you have a good day
Pay it forward is real… networks magnify whatever they are seeded with” [good or bad: obesity, altruism, politics]
Nicholas Christakis on using social networks to influence positive behaviour change
People have an idea of what they want [in a partner], and they stick to it”
Mark Brooks on the influence of defaults on our dating decisions
Don’t look for laws, don’t look for rules, look for patterns”
Rory Sutherland's advice to the audience of Nudgestock