In Chapter 4 we saw how you can start to apply behavioural science in different cultures. We spent some time in PEP stores to understand the local context, and you can watch this to learn more about what they sell.
In Chapter 4 we saw how you can start to apply behavioural science in different cultures. We spent some time in PEP stores to understand the local context, and you can watch this to learn more about what they sell.
More and more work is being done in local markets and in Africa, The Busara Center for Behavioural Economics is at the forefront of this work.
Here is an early video from Professor Paul Dolan, one of the authors of MINDSPACE.
SCARF - The framework is particularly helpful when dealing with organisational challenges and change management.