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In addition to this, a growth hacking mindset can be beneficial when applying behavioural science in a business context. And this was applied in the quest to get more customers to drink a well-known sparkling water in Paris restaurants.
This iterative test and learn approach is paramount. In business you don’t need to be right – you just need to be right enough and sometimes all you need is to be less wrong than your competitors. The key is to adapt and iterate throughout the experiment.
To learn more about the principles underlying growth hacking, and how companies like Airbnb and Dropbox have used growth hacking techniques, check out this comprehensive resource:
https://www.crazyegg.com/blog/growth-hacking/
For those who prefer to watch than read, here's a video:
Want to delve deeper? For further reading, here's a list of books to begin with:
https://www.entrepreneur.com/article/318685