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Senior Experimental Designer
Azim holds a Masters degree with distinction in Behavioural Economics & Science from the University of Warwick where he focused on understanding the cognitive and neuroeconomic basis of decision making. Having prior experience with applied behavioural science in a company he helped found in India, as well as experience in international behavioural public policy and healthcare projects, Azim brings to Cowry a vast toolkit in applied behavioural science.
As an Experimental Designer at Cowry, Azim helps clients in a multitude of industries understand the behavioural friction points that exist within their products. He also designs and runs field and online behavioural experiments where we test the efficacy of our solutions.